Our Story

At Elite Collaborative, we bring experience, expertise, and heart to the business brokerage world. We work with business owners at every stage—not only when they’re ready to sell, but also when they simply want to understand where their business stands today, what it’s worth, and what they can do to strengthen its value for the future.

What sets us apart? We’ve been where you are. Every member of our team has owned and operated businesses in the retail and wholesale space, giving us firsthand knowledge of what it takes to build, grow, and eventually step away from a business you’ve poured your heart into. We understand that knowing your numbers and understanding the overall health of your business is valuable long before selling ever enters the conversation.

Through our business evaluations, we help owners gain a clearer picture of their financial performance, profitability, value drivers, potential areas of concern, and opportunities for improvement. Think of it as a health check for your business—giving you the knowledge to make more informed decisions today while helping you prepare for whatever comes next.

And when the time does come to sell, you don’t have to navigate it alone. From valuation and positioning to confidential marketing, buyer qualification, negotiation, and closing, our team is there to guide the process from beginning to end. Because selling a business isn’t just a transaction—it’s the next chapter of something you worked hard to build.

Let's connect and make your next move your best move. Together, we're redefining business brokerage with a focus on expertise, collaboration, and results. 

Meet Our Team

Get to know the amazing people behind our company
Kelly Franko

Kelly Franko

Co-Owner
Kelly is a highly experienced business broker who finds joy in helping entrepreneurs take the next big step in their journey. With a Master’s in Mathematics, as well as experience as a business analyst and former owner of both retail and wholesale businesses, she brings a practical and thoughtful approach to every transaction. Last year, she had the privilege of helping 16 businesses find new owners—a testament to her dedication and care. For Kelly, the best part of the job is building relationships and witnessing entrepreneurs’ dreams come to life.
Becca McCullough

Becca McCullough

Co-Owner
A seasoned small business broker with a passion for helping entrepreneurs navigate the sell of their business. Holding a Bachelor's Degree from APSU and prior boutique owner herself she brings both academic knowledge & real world experience to Elite.
Dara Smith

Dara Smith

Co-Owner
With over a decade of experience in the retail industry, Dara Smith is a seasoned entrepreneur who knows what it takes to build, grow, and sell a thriving business. After successfully selling her own company, she’s now dedicated to helping others achieve their dreams of buying or selling a business.