Kelly Franko
Specialties: Retail • Wholesale • Social Media • Brand Elevation • Financial Strategy • Preparation to Sell
Owned and operated three successful businesses, giving her firsthand insight into what it takes to build and scale a thriving brand. With strengths in social media strategy, brand elevation, and financial planning—paired with a master’s degree in pure mathematics—she brings a unique blend of creativity and analytical expertise. Known for her contagious energy, Kelly is a true business cheerleader, dedicated to empowering entrepreneurs and guiding them through each step of their growth or exit journey.
Dara Smith
Specialties: Retail • Wholesale • Dropshipping • Operations • Logistics • Streamlining
With 10+ years in the retail industry and experience building a multi-million-dollar business from the ground up, Dara understands the real journey of entrepreneurship. After successfully selling her own company, she now helps others navigate buying and selling businesses with clarity and confidence. Her blend of hands-on experience, strategic insight, and a personalized approach makes her a trusted guide for new buyers and a knowledgeable, experienced resource for sellers seeking expert guidance through the transition process.
Becca McCullough
Specialties: Brand Elevation • Market Positioning • Creative Direction • Client Support • Seller Preparation
Blends creative expertise with real-world entrepreneurial experience, having owned and operated two small businesses herself. With a Bachelor’s of Science degree and a strong background in branding, design, and social media strategy, she plays a key role behind the scenes at Elite Collaborative—elevating client brands, enhancing market positioning, and preparing businesses for a successful sale. Becca’s combination of creativity, strategic thinking, and firsthand business insight allows her to support entrepreneurs with clarity and confidence throughout their exit journey.
Shan Creer
Specialties: Client Relations • Retail Operations • Seller Support • Market Preparation • Business Strategy
Shan joins Elite Collaborative with a natural synergy that has made her an invaluable asset to the team. As a small business owner herself, she brings firsthand insight into the challenges and emotions that come with selling a business. She has already proven she’s exactly where she’s meant to be — offering thoughtful guidance, strong communication, and genuine connection as she supports entrepreneurs through their next chapter.